As booze sales fall, competition among drinks-makers intensifies

酒类销量下滑，饮品制造商竞争加剧

酒精消费连续下滑后，三类酒商不再固守传统消费场景：烈酒商争夺赛事，啤酒商和葡萄酒商进入即饮鸡尾酒。课程重点解释品类边界、便利性、渠道优势与自我蚕食。

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